John Marshall

Who are the merchants of doubt and how can their narrative be countered? How much money does it cost to get someone to take action on climate change? This week on Cleaning Up, Bryony Worthington is joined by John Marshall, the founder of the Potential Energy Coalition, a marketing firm that uses data-driven marketing techniques to accelerate the energy transition and climate action. They discuss: How John transitioned from a career in Madison Avenue marketing to founding a non-profit focu...